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NLMA partners with stakeholders for 'Count Your Cubes' campaign

NLMA is pleased to partner in a Heart & Stroke-led initiative - a sugary drink awareness campaign called the Count Your Cubes Challenge. NLMA is joined by the Newfoundland and Labrador Dental Association, Newfoundland and Labrador Dental Hygienists Association, and Canadian Cancer Society Newfoundland and Labrador branch in the promotion of this healthy living campaign.

This month-long challenge aims to educate the public about how much sugar is in commonly consumed beverages with the goal of reducing sugary drink consumption. During the first week of the challenge, participants will record the sugary drinks they consume each day without making any changes to their diet. In the following three weeks, participants will be challenged to make healthier beverage choices each day by consuming fewer sugar “cubes” than they recorded during week one.


The Count Your Cubes Challenge was launched at NLMA House on Friday, May 19 and will officially begin on Monday, May 22. To view the campaign news release, please click the PDF below. Visit the website for more information.  


News Release: Count Your Cubes (PDF)

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