Ad Campaign

On May 1, 2010, the NLMA launched an extensive TV, radio and print ad campaign to highlight long wait times associated with a shortage of physicians in Newfoundland and Labrador. The ads were broadcast and published in provincial media.

TV ads

• Autism Wait Time (YouTube)
• Dermatology Wait Time (YouTube)
• Emergency Room Wait Time (YouTube)
• Orthopedic Surgery Wait Time (YouTube)
• Psychiatry Wait Time (YouTube)
• Rheumatology Wait Time (YouTube)

• Autism Wait Time (Windows Media Player)
• Dermatology Wait Time (Windows Media Player)
• Emergency Room Wait Time (Windows Media Player)
• Orthopedic Surgery Wait Time (Windows Media Player)
• Psychiatry Wait Time (Windows Media Player)
• Rheumatology Wait Time (Windows Media Player)

Radio ads

• Emergency Room Wait Time (MP3)
• Endocrinology Wait Time (MP3)
• MRI Wait Time (MP3)
• Neurology Wait Time (MP3)
• Pediatric Wait Time (MP3)
• Rheumatology Wait Time (MP3)

Print ads

• Autism Wait Time (JPG)
• Dermatology Wait Time (JPG)
• Emergency Room Wait Time (JPG)
• Orthopedic Surgery Wait Time (JPG)
• Psychiatry Wait Time (JPG)
• Rheumatology Wait Time (JPG)