Ad Campaign
On May 1, 2010, the NLMA launched an extensive TV, radio and print ad campaign to highlight long wait times associated with a shortage of physicians in Newfoundland and Labrador. The ads were broadcast and published in provincial media.
TV ads
Autism Wait Time (YouTube)Dermatology Wait Time (YouTube)Emergency Room Wait Time (YouTube)Orthopedic Surgery Wait Time (YouTube)Psychiatry Wait Time (YouTube)Rheumatology Wait Time (YouTube)
Autism Wait Time (Windows Media Player)Dermatology Wait Time (Windows Media Player)Emergency Room Wait Time (Windows Media Player)Orthopedic Surgery Wait Time (Windows Media Player)Psychiatry Wait Time (Windows Media Player)Rheumatology Wait Time (Windows Media Player)
Radio ads
Emergency Room Wait Time (MP3)Endocrinology Wait Time (MP3)MRI Wait Time (MP3)Neurology Wait Time (MP3)Pediatric Wait Time (MP3)Rheumatology Wait Time (MP3)
Print ads
Autism Wait Time (JPG)Dermatology Wait Time (JPG)Emergency Room Wait Time (JPG)Orthopedic Surgery Wait Time (JPG)Psychiatry Wait Time (JPG)Rheumatology Wait Time (JPG)